Silver Cross

his is the story of two brands. One, a household name, a global super-brand championed by royalty. The other, a disruptive freethinker, a newcomer with ambition and attitude. Outwardly, they couldn't look more different, but at their heart they share a passion for parental empowerment. This is the story of Micralite by Silver Cross.

Silver Cross changed family life forever by inventing the pram, a product that allowed parents to get out with their babies for the first time. Over a century later, Micralite set out to do the same thing, this time appealing to parents that didn’t want to just get out - they wanted to explore, to hit the beach and scale mountains. To go anywhere. And bring baby along too.